About us
Our Mission
Our mission is to redefine snacking in India by transforming traditional papad into a contemporary, nutritious, and innovative format.
We aim to deliver authentic flavours with uncompromising quality, sustainability, and convenience.
Pap’d is building the future of Indian snacking — one crunchy cone at a time.
Our Philosophy
Pap’d believes that food should bring joy, connection, and trust.
We craft every product with purpose — from mindful sourcing and hygienic production to flavours inspired by India’s rich culinary stories.
Our philosophy is rooted in responsibility: better ingredients, better packaging, better experiences.
We’re building a brand that cares as much about people and the planet as it does about taste.
Our Snack Creations
Explore our handcrafted snack creations, each meticulously designed to convey flavor, quality, and a touch of culinary artistry.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the snacks, marketing, and customer experience strategies.
Sarah Lee
Chief Marketing Officer
Alex loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Alex has helped the company to get where it is today. Alex is among the best minds.
Aline Turner
Chief Technical Officer
Mark is a passionate food enthusiast who inspires our team to create delicious snacks that everyone loves.
Iris Joe
Chief Financial Officer
Anna, with her culinary expertise, helps us craft unique recipes that resonate with our customers. She is committed to quality and innovation.